Located in the world's most famous upscale shopping area, the Luxe Hotel is the only hotel on famed and trendy Rodeo Drive in Beverly Hills. The elegant, upscale Luxe stands two miles from the Los Angeles financial district, three miles from the funky Sunset Strip, and offers refuge for high-powered executives and well- heeled shoppers with California's ultimate shopping destinations right outside the door. The Luxe's "top 10 must-see attractions" include Rodeo Drive, Museum Row, the Getty Center, Santa Monica's beaches, downtown L.A., Hollywood, the glitz of Melrose Avenue, the Museum of Television and Radio, Disneyland and Universal Studios.

At the Luxe, guests enter into a long, curtained hallway leading to the intimate lobby, where fresh fruit and bottled water await. The hotel's Cafe Rodeo tempts taste buds with California cuisine and specialty cocktails. Guests can stay in shape in nn exercise facility, work in a 24-hour business center, rent cell phones from concierges, and enjoy valet service and Towne Car pick-ups and drop-offs. The hotel also provides same-day laundry, dry-cleaning and pressing. Babysitting services are available. Pets are welcomed as long as their masters pay deposits.

The 88 guest rooms include Italian Frette-brand linens of 300- thread-count damask cotton, direct-dial phones with voice mail and high-speed Internet access, safes, CD players, minibars, hair dryers, irons and ironing boards, movies, 27-inch color televisions, and signature Luxe bathrobes. Some rooms have Rodeo Drive views, and others sport balconies or patios. Room service is available around the clock.

At the Luxe Hotel Rodeo Drive, guests revel in "location, location, location," and the distinctly upscale and exclusive experience. No wonder the Luxe's slogan is, "There is luxury . . . and then there's Luxe."